What is motorcycling
Jägermeister’s product design for Cold Brew is aimed at dissolving into behavior
The wished-for behavior1 is to change society’s associations with the iconic licorice-flavored amaro. It sure doesn’t hurt sales to be celebrated at frat parties on college campuses across the country. From Jäger-bombs to shots, the liquor is arguably less known for its complex flavor profile than it is for its party vibes2.
The world-famous herbal liqueur Jägermeister continued the innovation strategy with Jägermeister Cold Brew Coffee and started with its introduction in USA, UK and Duty Free. The world’s most successful premium liqueur with its 56 herbs, blossoms, roots and fruits is slowly and masterfully composed to perfection with cold brewed Arabica coffee and a hint of cocoa3.
So there, when the party vibes dissolve into a full-blown hang-over the very same brand awaits you the next day with its antidote Cold Brew Coffee in a beautiful hip bottle designed by German Studio Oeding in Hamburg.
What a treat for your gentrified Hipster surroundings.
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