Poster-art for self-promotion

Outdoor advertisement created by Fire, Brazil for Fire Marketing e Comunicação.within the category: Agency Self-Promo.
Outdoor advertisement created by Fire, Brazil for Fire Marketing e Comunicação.within the category: Agency Self-Promo.

Outdoor advertisement created by Fire, Brazil for Fire Marketing e Comunicação.within the category: Agency Self-Promo.
Outdoor advertisement created by Fire, Brazil for Fire Marketing e Comunicação.within the category: Agency Self-Promo.

Outdoor advertisement created by Fire, Brazil for Fire Marketing e Comunicação.within the category: Agency Self-Promo.

Local foothold first after that mobile first

A good enough offer, be it product or service goes around comes around

Out of home is increasingly important in advertising with life taking place on the streets of the modern, vertically built megacities.

Now that Google & Co. have proven, that an in-demand product can spread around the world without much if any advertising, isn’t it time to be more consumed by your (retail) businesses physical condition? Your local foothold?

In reverse, the successes of Google & Co. may even indicate that products and services you come to know through television or banner ads may not be such great products in the first place since word hasn’t gotten around, no?

Think of street food in China’s megacities – or how instantly word of mouth spreads and people flock to a particular store in your neighborhood while others are being shunned.

For the pedestrian, the increasing number of walkers, posters, stickers on traffic light pillars, tear-off flyers and the likes below-the-line adverts will soon become respected classic advertising and present a source for information and inspiration.

Image source: Ads of the World

Springtime for Axel Springer

Come May, European largest digital publishing house will enroll a new corporate identity under the claim “We empower free decisions”.

During the student’s revolt in the sixties, the publishing house was under attack and accused of repression and fascism. At the time administrative positions were still held by NSDAP members. Even today media reports of evidence that the military and police make a home to neo-nazis.

Source for all images and text: Axel Springer website.


The defining design element is the “impulse,” a colored stage for elements
such as, for example, short calls to action
Ink blue, black and white are the primary colors. The secondary colors – neon green, pink, red and ice blue – bring a vivid radiance to the digital applications in particular, providing stark contrasts and nuanced accents.
Clean in its abstraction, the new business cards.
The new Axel Springer corporate font is Mont AS and has a high recognition value. For large text volumes, the font Brix Slab complements the straightforward Mont AS, which was specially modified for Axel Springer.

“All the lights.” Your Sunday song.

Kanye West – All Of The Lights ft. Rihanna, Kid Cudi

Very High Noon

Illustration: Paul Noth Source: The New Yorker Magazine
Illustration: Paul Noth Source: The New Yorker Magazine