Narratives and emotions
in advertising and news reporting
Entertainment has become a more addictive motivation then the need to stay informed with newscasts viewers in Europe. The change in German viewers behavior occured right after the rather static staged lecture of the most popular newscast called Tagesschau by the long time favorite anchor man Karlheinz Köpcke. The standard Tagesschau turned into a Tagesshow following American showmanship.
Advertising also meets the tendency to narrative and product information has turned into a fairytale hour for the entire family.
- When does narrative become a more of Interfering factor than being of good use?
- If another level need to be introduced to tell the story of no relevance to the product or product use.
Tales help with creating emotions, and with the twindling attention span of viewers, it is only fair to tell stories in advertising and news reports. This takes practice not to put a burden on product binding or factual news reports through additional unrelated layers. It also takes practice not to let emotions slip into fascism. Nazi Germany was built on emotions
Start ups are quick to claiming the omission of service providers to their focus.
New York’s Scout Lab brings product inspired strategies to purpose driven marketing explains Adweeks’s Marty Swan. Because that’s what we shoud all be concentrating on, to tell a product inspired story that puts the recipient in a good mood.