Vol. III Woodstock

Getting to know baby boomers
Henry Diltz – Vol.3: Woodstock
Campaign

New classic advertising

Est. 2009

BMW logo, just what you thought it was

The 1942 image that sealed the deal
The 1942 image that sealed the deal

That’s right, the logo is a spinning wheel cap which looks its best on the car itself. And yes it also resembles an aircraft propeller. After all the bread and butter client of the Munich aircraft engine manufacturer called Rapp was the German Luftwaffe, from which Bavarian Motor Works evolved to work on engines for motorcycles, cars, and ships.

From Rapp Motor Company to Bavarian Motor Works after that the mark didn’t change much

The reason for the new design was to display the company’s Bavarian heritage; the Bavarian flag also features a chequered white and blue pattern, and at the time of BMW’s formation there was a popular movement for Bavarian independence from Germany.

Jim McCauley 

The new colossus

Illustration: Peter Kuper, TNY-humor
Illustration: Peter Kuper

“Give me your tired, your poor,
Your huddled masses yearning to breathe free,
The wretched refuse of your teeming shore.
Send these, the homeless, tempest-tost to me,
I lift my lamp beside the golden door!”

Emma Lazarus
The New Yorker Daily Humor