“Karaoke.” Your Sunday song._
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Path to peace
You can still have your pancakes at IHOb
Fellow marketers may have picked up the news with a sigh of relief. Finally a logo redesign with purpose when so many logo redesigns have failed miserably not taking the people behavior into account who grew familiar with the logo for many years.
The good news, you can still have your pancakes with your favorite sirup and links as always.
On Monday it became known that the name change from IHOP to IHOb was but a sales promotion stunt and the name change would be temporary.
International House of Burgers
Again, aside from promoting the addition of burgers to IHOP’s menu, you can still have your pancakes. That’s the sugar coating on the disappointment marketers now feel, hoping for some sort of innovation or branding sensation instead of mere logo redesign.
Relief with a grain of salt.
Then go to Netto‼︎
Jung von Matt/SAGA plays to the strength of the German discounters DNA with two further observations. With a difference to the acclaimed, admired predecessor, the roles were swapped. In the first ad the host family grows outraged from the girl who constantly invites herself to fresh and healthy meals (purchased at Netto). Up to the point when the son finally yells the words at her that became a favorite in social media. What comes next is the role exchange in the second ad. Mother and daughter swap roles. The girl remains cool calm collected while the mom goes berserk:
Clever girls who’s advance is to be noticed everywhere.
Markenfilm is the production company. Directed by Sam Holst.