Kids voices for another stirring masterpiece from SickKids hospital

Fundraising campaign
17 years after Johnny Cash’s popular if terrible interpretation of Nine Inch Nail’s „Hurt”, here’s the kid’s voices version not without purpose.

Adweek‘s ad of the day by David Griner for Toronto’s children’s hospital brought to your screen by director Mark Zibert and the Canadian agency Cossette with purpose, to raise money for updating the hospital facility.

“New Eyes”. Your Sunday song.

Adam Lambert ~ New Eyes

Getting admired made easy

Illustration: Mr. Joshua
Illustration: Mr. Joshua
Illusstration: Mr. Joshua

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Kosuke Takahashi genius combination of standard and braille typeface into Braille Neue

Typography
Braille Neue explained

Kosuke Takahashi had the idea to combine braille with existing characters. An idea astonishingly no one thought of it earlier. While the Latin and Japanese Versions are yet in their final tweaking, purpose and usefulness are obvious.

Braille Neue can overlay text in public spaces, transforming it into something that can be read universally  (Source: Jessica Stewart/Modern Met)
Braille Neue can overlay text in public spaces, transforming it into something that can be read universally (Source: Jessica Stewart/Modern Met)
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