What purpose may the new astonishing Gucci logo have?

Typography and purpose

Grownups have become a disappointment to the world, now kids demand from grownups to get a grip and move on. The new handwritten Gucci logo causing a stir in social media, wants us to give our childhood days more credit when we took risks without caution and when it all was but a fun game.

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lesss.co took on the name of the founder & operator
Branding by way of web

“Vanilla Sky.” Your Sunday song.

The Alpha One GTO driven by Tom Cruise in Vanilla Sky.
The Alpha One GTO driven by Tom Cruise in Vanilla Sky.

Vanilla Sky score by Nancy Wilson parts 1, 2 and 3.

Find a Big Mac hiding behind every Whopper you see in a Burger King ad

Burger wars
Burger King found a clever way to incorporate McDonald's Big Macs into its advertising this year.
Burger King
Burger King found a clever way to incorporate McDonald’s Big Macs into its advertising this year.
Burger King

2019 was the year during which you could find a McDonald’s Big Mac hiding behind every Whopper displayed elsewhere. And boy, did I inspect some of those ads closely. All but intended by the ad industry and London’s Bartle Bogle Hegarty. Isn’t BBH the ad agency which claims to have discovered that all creatives are black sheep? And made the black sheep their mark signaling: “Eat me I’m a creative.” Hence all creatives have in common that they’re black sheep? What an outrageous impudence!

That same cheekiness that leads to the claim: “Find a Big Mac hiding behind every Whopper you see in a Burger King ad.”

I can’t recall a single incidence in which I would have found a Big Mac hiding behind a Whopper in an ad or billboard. How about you?

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lesss.co took on the name of the founder & operator
Branding by way of web

On your way to work

Billie Eilish Carpool Karaoke mit und von James Corden

Billie Eilish Carpool Karaoke with James Corden

“I loved every single second. Thank you for helping me get to work. I will never forget it.”

Range Rover

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