Branding by way of inventivness

Nebia Duschkopf 2
Nebia shower 2.0. (Mark Wilson tried it.)

You can name the brand and product name of your vacuum cleaner, the Dyson V10, but you have no clue about what shower you are using.

That will likely change with the Nebia shower 2.0. They listened and now you can take real hot showers. It looks great, get it in matte black or white. It drenches you completely while saving up to 65% on water and is mounted in minutes, they say.

Product, product, product. Nebia demonstrates best practice for marketers on how to get into the conversaton with design and marekting focused product and social goodness (save water, affordable pricing) in an overlooked corner of home appliances.