Back in October, James Bridle coined The New Aesthetic at Web Directions South, in Sydney, Australia, originally titled “The Robot-Readable World”

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pwc logo and lores shoe

New Price Waterhouse Cooper logo
and lo res shoe via United Nude


New Aesthetic

For those, like myself, who haven’t come across the New Aesthetic before, it began here, it continues here, find an interview with James Bridle here.
Find responses here, here, and here.

Rest assured it’s all copy and paste (via


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