Back in October, James Bridle coined The New Aesthetic at Web Directions South, in Sydney, Australia, originally titled “The Robot-Readable World”
New Price Waterhouse Cooper logo
and lo res shoe via United Nude
For those, like myself, who haven’t come across the New Aesthetic before, it began here, it continues here, find an interview with James Bridle here.
Find responses here, here, and here.
Rest assured it’s all copy and paste (via booktwo.org).
Berg London Bobbie Johnson booktwo.org Coexist design James Bridle mammoth Neil Perkin Only dead fish Peteski Phil Gyford Price Waterhouse Coopers new logo pwc logo Rob Walker The New Aesthetic The xx marketing transformative Web Directions Sydney 2011