Around this time of the year, Munich locals are in a reoccurring state of great excitement when everyone does what everyone else does and switch from casual clothes into October Fest clothes. Easylife, a local weight loss & wellness help company uses the given attention to demonstrate their brand promise.
Before state shown in casual wear.
After state displayed in festive wear.
Even smaller business ventures than Easylife may want to place their bets on inexpensive, strictly local media (Neuhauser Werbespiegel) to profit from the attention raised in the context of locally