The only storytelling advertising
tells these days
Not only is the ad industry’s recommended emotionization the secret sauce that helps the far right gain power, it also causes a decrease in useful information about the product advertising helps to sell.
What about the new VW logo?
Same as before but with a difference, both the iconic “V” and “W” are somewhat thinner with a wider gap between their vertical alignment.
The first Volkswagen logo included the iconic V and W, plus a radial design many compare to a pedestal fan.1
The wings of the logo were removed before WWII began for a more concise appearance, leaving the gear-like circle.1
When the Nazis were defeated and the British took control of the company, the black-and-white colors were inverted and gear cogs removed to make the logo look less like the Nazi flag1
2019 update. Now set in a circle, its more like most internet symbols in a circle. Think of profile pics, favicon… Cut-out in a black circle. Oh, and the Nazis are on the rise again.