The web is what you make of it


Your site is the most important space on the web.
Be sure it’s made sociable.

Alas, more than 99% of websites are useless.

They are not technically equipped to socialize.

They are as static as print.

Mullen, McCann and MRM Worldwide (US edition) are the only agency websites made sociable thus far.

If you achieve only one thing in 2012, have your site made sociable.




via BBH Labs