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More often than not, Hyundai has successfully proven empathy with what customers really want – paired with good business sense for the new world. The new Equus crowds into the high end market space along with Lexus, Audi, BMW and Mercedes-Benz.
Can you think of anything more convincing to get the family behind you, than to find an iPad as owners manual on the font seat of the new Equus?
via Goran Minov, autofspace.com
- Hyundai Equus Manual iPad App—Goran Minov, autofspace.com
- How design triggers transformation—Tjeerd Hoek, Frog Design
- New York Auto Show: Hyundai’s iPad Connection—NY Times
- Equus Owners Manual—Google search results
- Mediaman is new European master agency for Hyundai—Mediaman, Mainz
- Hyundai iPad owner manual—Apple
autofspace.com Frog Design Goran Minov Henry Ford quote Hyundai Equus iPad owners manual iPad mediaman Tjeerd Hoek