Research professors from Canada, England, and France examined 597 logos with the help of 2,000 participants to discover that “logo descriptiveness can positively affect impressions of authenticity and, in turn, purchase intentions”.
Participants in the study were given descriptions of various companies, then judged their logos on their authenticity. Descriptive logos came out on top in every category. The study even goes on to say that there is a “significant positive association between logo descriptiveness and gross profit.”Dom Carter/CreativeBloq
Companies exist to provide solutions
What is m
Minimalism is an aesthetic design language, but above all, an orientations guide for the user experience, responsive toward the decreasing attention span found in user behavior.Dom Carter graphic design minimalism