Mastercard Markenzechen
Don’t leave home wihout it.
Even though an abstract logo, it’s been around for so long it seems descriptive (coins overlapping ~ petty cash)

Research professors from Canada, England, and France examined 597 logos with the help of 2,000 participants to discover that “logo descriptiveness can positively affect impressions of authenticity and, in turn, purchase intentions”.

Participants in the study were given descriptions of various companies, then judged their logos on their authenticity. Descriptive logos came out on top in every category. The study even goes on to say that there is a “significant positive association between logo descriptiveness and gross profit.”

Dom Carter/CreativeBloq

Companies exist to provide solutions

Descriptive logos like these give you an idea of what each service provides
(Image credit: Business Insider)
Descriptive logos like these give you an idea of what each service provides
(Image credit: Business Insider)

What is minimalism

Minimalism is an aesthetic design language, but above all, an orientations guide for the user experience, responsive toward the decreasing attention span found in user behavior.

Lesss.co nimmt den Namen vom Eigentümer und Betreiber an: MarkSargent.eu
„Ich helfe bei der Entwicklung von Geschäftsideen.”
branding by way
of web