“…that it makes the world so much more democratic, that people can have an opinion and decide if they like something or not, rather than relying on the judgement of a small group. It’s an interesting phenomenon in design, because you have to create in a way that works on the screen, and is attractive to the masses. So, these days, do you have to be a little less extreme, because you have to be liked by more people?”

The man who said that is the digitally-averse Alber Elbaz, creative director of Lanvin in an terribly insightful interview for AnOther, texted by Susanna Lau.

He once famously said that he doesn’t own a computer.

Rather than damning the digital age, Elbaz is probing into the way that technology impacts the way that we interact with fashion.



Alber Elbaz with intriguing insights on fashion & despair¹ in the digital age.

Courtesy of Lanvin via anothermag.com



“In this digital age, we live through our screens, documenting the moment. We no longer look; we film. We no longer listen; we tape. And we no longer talk; we post.”



Fashion & Despair1

“Technology brings the dream to everyone: you can be deep inside middle America, but you can see what is happening in Paris. But there’s nothing wrong with not knowing everything when you’re 16; you don’t need to be all over the world, you need to keep some dreams for yourself because that’s what keeps you moving. When I interview people who have graduated from the best schools in the world, and who live in the most urban cities… they’ve seen it all, they know it all. Then I might interview someone who hasn’t come from the most affluent place, but they have a dream. That is the drive. The dream, the drive and the desire are a part of fashion, too.”



Read in full by Susann Lau.







Your forever private sanctuary

Just like Elbaz trusts that what we keep to ourselves keeps us moving, I place my bets on search engines, algorithms and finally privately owned and run blogs to keep the knowledge transfer going and social mischief—both economical or political down.

It may be of comfort for you to know that search engines and algorithms can’t get the best of you. The data collected is the data you leave behind and sure enough what you leave behind is the perception you want people to have from you.

Besides you can comfortably rely on irrational man. He will always keep to himself and often err. What irrational man keeps to himself was never meant for the public nor is it particularely well known to himself. Irrational man does not know all to well what he is moved by.

Neither search engines nor algorithms can read your subconsciousness—can you? Supposedly your subconsciousness knows long before you know, which decision you will make and which path you will take. A much overlooked fact of some relief.




Next up: The most overlooked fact on how digital dissolves in mass behaviour




Show 1 footnote

  1. Coined by Thomas Meinecke in the early Eighties