Peteksi is the name of the chap, who has for several weeks managed to make me smile with cheap pistol pics sharing the caption: Make it count.

With what appears as potentially suicidal tendencies, he maintains a website by name of This isn’t happiness™, a popular tumblr with entries constraint to the curation of images to which he ads a caption each.

Here an excerpt of 3 of his entries, followed by Wieden+Kennedy’s Nike ad for the current olympics campaign in London.



Just Don’t





This is not about lowering expectations,
it’s about raising them for every last one of us.

Because greatness is not in one special place.

And it is not in one special person.

Greatness is whereever someone is trying to find it.


Peteski for one has found his.