Sale oriented advertising

Lidl Bett1.de

Persiflage – YouTube

bett1.de commercial

Original – YouTube



When you get to see a commercial over and over again in a longer during period of time you guessed right, the commercial does what ads are supposed to do. Sell.

Ads continuoulsy aired in Germany by Carglass and bett1.de are prime examples of sales-oriented advertising.

German trade magazine W&V informed its readers that bett1.de’s ad spending for this year was 58 Mio. Euro (January through August), that’s 40 percent more than last year. That’s only possible if the revenue grows accordingly. The above Bett1.de persiflage by Lidl costs 1,67 Mio. Euro each week.