Sale oriented advertising
Persiflage – YouTube
Original – YouTube
When you get to see a commercial over and over again in a longer during period of time you guessed right, the commercial does what ads are supposed to do. Sell.
German trade magazine W&V informed its readers that bett1.de’s ad spending for this year was 58 Mio. Euro (January through August), that’s 40 percent more than last year. That’s only possible if the revenue grows accordingly. The above Bett1.de persiflage by Lidl costs 1,67 Mio. Euro each week.