Age UK Werbung von Karmarama.



No love in later life. Trust those who are there. Aging is nothing but an incomprehensible insolence. Especially now that the German government is denying the old their pension and you won’t get work with age 45 and no loft lease with 60. It has absolutely nothing to do with human dignity.

The tv spot is not exactly best practice, however having a poem of popular British poet Roger McGough at its core is fantastic. The poem then names a solution that is worth your time between meals.

Design a website, invent an app
Take up Zumba, forget to nap

Exactly, invest in a website based on theme design, dynamic plug ins and a solid CM system at very low cost and your money is perhaps better invested than throwing it at Age UK funds.

Think yourself younger and paint the business project, that in retropect, you should have been busy with the previous fifty years. With all contours filled with paint, create your website. Devolopment is a friend.



There is no cure for ageing
Because ageing isn’t an illness, but a way of life.
And some are better at it than others
The secret?
Think yourself younger than you really are:
On a crowded bus or tube, offer your seat to a young man
Design a website, invent an app
Take up Zumba, forget to nap
For no-one can predict what’s lying in store
With a future more challenging than ever before.
So enjoy the adventure

Time flies, they say, but it’s us that fly
Time sits on its hands, as we rush by.
And life has a way of gathering speed
So seize the day, we’re a special breed
In the blink of an eye
The wave of a hand
The beat of a heart
The brush of a tear
You are old.
But valued still.
Welcome to the fold.

Roger McGough