What appears as if these two ladies were mocking other ladies with an obvious botox facelift turns out that two ladies are surprised and delighted to see their favorite tea in a new all-blue package.
Why do creatives and marketing executives shy away from making it easy on consumers to learn the brand name and reach for its product? Don’t they want people to learn their brand name and make it easy for them to reach for the product?
It won’t need to be at the disadvantage of the narrative. Not even the plot. -Or- Sit tight now, forget the plot in favor of learning the brand name and product.