German tea company Meßmer introduces new package design with help from Hamburg agency St. Brand.

What appears as if these two ladies were mocking other ladies with an obvious botox facelift turns out that two ladies are surprised and delighted to see their favorite tea in a new all-blue package.

The new all-blue package design falls a bit short in the tvc, so I am showing it here in all its beauty.

Why do creatives and marketing executives shy away from making it easy on consumers to learn the brand name and reach for its product? Don’t they want people to learn their brand name and make it easy for them to reach for the product?

It won’t need to be at the disadvantage of the narrative. Not even the plot. -Or- Sit tight now, forget the plot in favor of learning the brand name and product.

„Display your brand mark or product permanent
throughout the full length of your expensive commercial.“
Recommendation to advertisers: „Display your brand mark or product permanent
throughout the full length of your expensive commercial.“

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lesss.co took on the name of the founder & operator
Branding by way of web