What comes around goes around with a wink
Ikea and their agency (Thjnk?) did not shy away from modern times’ common knowledge that all so-called original idea lean on previous original ideas. Wink, wink. The boy leans on the incredible Jeanie, the pop-music on B-52, and the whole idea leans on Malcolm Gladwell’s Tipping Point bestseller.
But of course, easy does it and a wink helps in any situation.