Before: Rich Silverstein und Jeff Goodby.
Before: Jeff Goodby.
After: Rich Silverstein und Jeff Goodby.
After: Jeff Goodby.

Jeff Goodby

Before: Ron Silverstein.
After: Rich Silverstein.

Rich Silverstein

For Jeff Goodby and Rich Silverstein, there was no massive bolt of lightning or an “aha” moment when the two were put together as a team at Ogilvy & Mather by the legendary Hal Riney in 1980.

Doug Zanger

Goodby Silverstein & Partners, the famed ad agency with headquarters in Portland, Oregon is possibly the most – or to say the least – one of the most important creative agencies worldwide, independent and owned by their founders.

There must be plenty to be said about the two, alas, I have not been following up on the history of GS&P, to my offence I can’t but brag to have read pretty much all available succes stories of marketing greats, also those that were handed over to me by my agencies, notably the black book on the life of Publicis founder Marcel Bleustein-Blanchet and his agency on top of the Paris drugstore, which was bombed to ruins in world war II and burned to the ground after it was rebuild threreafter.

On Hal Riney’s iconography or what I had taken for his SF agency’s achievement and traces thereof can be found here.

The history of Goodby and Silverstein must make many of you marketing practitioners feel reminded of your own history, even though perhaps under less favourable circumstances, it just comes to show, that even though the agency world must know this all too well however it’s being ignored:

  • Never separate a winning team
  • Resist mergers and acquisitions

Both customs of today’s creative industry. Creativity and business acumen don’t have to stand irreconcilable face to face. It has been proven and tried over and over by such owner held agencies and more recently by a flood of startups.

Interesting how by their looks, Goodbye und Silverstein have loosened up while staying loyal to their essence.