digital campaign

Swipe left on smoking”, that what tobacco giant Phillip Morris tells singles on Tinder, the dating app in it’s November campaign. That’s how singles navigate to the next prospective romance. Swipe right means a match. A very clean and clear campaign responsive to the shrinking attention span launched in South Africa by Havas Switzerland. Well done.

Source: Ads of the World

Advertisement

lesss.co took on the name of the founder & operator
Branding by way of web