Advertising is coming around to the idea that boring content might not be that boring after all
The spot delivered the first organic social trend for a domestic appliance ever in the U.K.. It already scored 6 million earned impressions. Also, the movie trailer has been viewed 1 million times in three days. The London agency Taylor Herring feel free to exhale.
The film chronicles the full cycle, moment by moment, of Samsung’s QuickDrive washing machine in a single long shot, scored by Michael Nyman. It brings the full glory of the wash, rinse and spin to the screen.
The film doesn’t premiere until Dec. 5 at Leicester Square’s Cineworld Theatre, or Dec. 6 on YouTube.
￼Taylor Herring Ltd.￼ Michael Nyman￼ Quick Wash￼ Samsung Tim Nudd