Making a good appearance by making your clients look good

Securing stable income with no drawback on thought leadership, remains an imperativ challenge for digital network agencies besides it sounding old world.

From a clients perspective it is surprising results an agency can show for with its client products. Both in numbers and emotional relevance.

German teamwork
at the Frankfurt MRM Lab

MRM Worldwide principals
Something to believe and find comfort in


Does a picture tell a thousand word or does the word bring up thousand scenarios? vs or vice versa

From a design nation’s perspective, the new German MRM website looks more together, compact, less fragmented than its American sibling.

Set in a less sophisticated, more modest, essential tone of voice.

By its less demanding tone it however indicates lack of confidence in the matureness of its client and the German population, while the US site is to the point and radical at moving on with enlightenment.


Today coding is branding

“We Make Stuff. That’s what craftspeople do.” Is a nice, humble approach to catch up with smaller, newer more agile agencies. The product of any digital agency is of course to make stuff for the web that connects marketers with consumers. It’s what Gareth Kay coined: Ideas that do. And I came up with the claim for Zentropy (MRM predecessor): Connecting man and brand (which in German sounds a lot better).

Ideas that do connect man and brand. Why is that? Not what we think changes our doing, but what we do changes our thinking.

In a time dominated by aggregators, which have replaced the so called big idea, how can a website work hard at fullfilling the business goals set by the agency client, with no systematic technologic prerequisite in place?

How do you think that is going to happen, with no obvious, technical framework in place and worse without even taking anything the like into consideration?

As everyone is aware of, the popular. huge successes in the past 15 years, such as Google, Apple, Amazon, Facebook, Twitter, Tumblr, WordPress…

…Are foremost aggregators brought to power by popular demand, demand we did not know existed. Thought of by millions of people as useful and needed for their daily lives. Aggegators in conjunction with enabled word of mouth, participation marketing (@AlastairDuncan) and PR

Now, not one of these world successes has even heard of Joomla, Drupal oder Typo3. Which in Europe, especially Germany programmers are educated to make use of.

Alas, the German MRM site was build with Typo 3, even though it literarely sounds like mistake Nr. 3. So what are the two other mistakes you ask?


What makes a difference between and

It’s not what catches the eye even though that can make a huge difference, it’s the choice @orenfrank must have made, when he (or whoever) opted to build the first site on blogging software WordPress which sports a better CMS experience than any dedicated CMS software ever did.

Ask yourself if the technology you are using serves as a role model for your clients. Does it push them in the right direction? Does it help with making the case and demonstrate measurable results for an impressive case study?

Can a website work hard all by itself?

Not if websies can’t communicate with each other and when pings don’t trigger action or a response.

Don’t expect the machines to wave back, we got to wave at them first. has understood that blogs are far more successful with handling interactivity by default than websites. Their first MRM Worldwide website caught me by surprise being built on WordPress and I appreciated its elegance over the current more pragmatic one (sorry @TedTsandes you haven’t tweeted yet). Nothing has changed:

Step aside everyone, let the MPD handle your next website.

The following bloglevel statistics are from Nov. 27 2012, when was online for only one day. The bloglevel graphic to the right is in real time. Watch this space and we’ll see if wordpress outperforms Typo3.

Send an empty mail now an and I’ll remind you half a year from now.