The Persian legend of the love of Shah Jahan and Mumtaz Mahal in the 17. century, inspired Jaques to create Shalimar.



While recent marketing history underscores the effectiveness of participation made effortless, immediacy and tossing aside clutter and balast for best performance, every trend is followed by an equally powerful counter trend. Which can be of good use as well and no one will ever claim Bruno Aveillan did anything halfway.


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