Knees want to break free

Knees want to break free

The knee that broke free

The knee that broke free

An ad by DB, the german railway company plagued by notorious unpunctuality and malfunctioning air conditioning demonstrates its competitive advantage over its air born competition.

Mix and match is a common practice in the new advertising age and totally okay with me, but the ad didn’t need to lean heavily on Amazon’s singing holiday packages. A badly produced detail, likely overlooked, anything but sweet, ads an unnecessary layer to the story telling. No?