McB © Foto:McDonald's

McB © Photo: McDonald’s



Living in media has the power to transfer impressions experienced as true to pure conceptions. So it happens that, as convinced as you might have been, that organic is valued as aspiring for quite some time, and that it has long been accepted by the main stream population, the recent McB fail may prove you wrong.

McDonald’s in Germany removes organic burger “McB” from its assortment after testing it for two months and replaces it with a wild kitchen campaign. According to the German McDonald’s headquarters in Munich, organic is still a niche.German language source


Organic burger