As if a one pager, the website’s landing page stricingly illustrates the needed information for visitors to become supporters and take action as donators upon made decision. A winning proposition by respecting the visitors limited time and steadily decreasing attention span.
The universal design elements in their striking boldness and large size are fully integrated in their use for candidate’s requirement of making visits to towns and cities and be clearly visible in large town halls. It’s not mobile first – getting the message across and physical appearance first.
The site including the logo (which has been mocked in social media) makes for an immediate healthy, straight-forward, supernormal first and last impression no matter what critics are saying.