Source: Pentagram


It wasn’t exactly as if every bone in Bodo’s body told him how brilliant, perhaps genius the tossed bone would play out at what may well be at the core of the brand, and how bold and unapologetic it would stand up to our modern world with its ever more sophisticated consumer behaviour, as a unique trademark for his consultancy, if used wisely and sparingly.

Alas, Bodo feels the bone is too much of a gimmick.

Before – After






Alright then, keep it high and dry, middle of the road, me too.

Industrial designers are in the name dropping business and the dominant money spending population is increasing and getting older.