Overachieving in holistic marketing
I have been tapping my finger all night at getting my hands around a new project for my lovely lady client in the highly competitive London delicatessen marketplace on a local budget.
This is not about taking an idea, a brand, a concept that is not in the mainstream consciousness and bring it to the mainstream consciousness.
This is about learning how to make a name for something that is in the mainstream consciousness and have it evolve with help of social media and by all means.
And I want to be a sucker at succeeding with this.
The idea is not to be intimidated by icons from the past nor present, but to be comfortable with your identity and exercise for your identity’s integrity and for your identity to become perfectly reflected in the digital space.
Be relieved to hear, that it’s called long tail marketing for a reason. You can rely on today’s marketing to be slow marketing.
The story that is to be told about you, ideally evolves organically much like the stories being told about you during your lifetime in your natural habitat.
I am referring to your identity not your brand, since you will represent your brand and a good test for your brand integrity playing along with your identity and that of anything else you will want to throw into your marketing mix, is a story told in few sentences so it can be told over the phone and resound with the person on the other end of the line. That said, it is good to have a story ready aforehand, but just as good, sometimes even better, when your story presents itself along the way. Much like life tells your story, your brand’s life tells the story along the way.
Social activities to drive traffic to your site
What made me stay awake is not the requested task at hand, which is to build a socially enabled, brand building website. It’s the brand building aspect or in more pragmatic, albeit technical terminology, how to drive traffic to your site.
The social activities around the site despite those from within the site. The social strategies to help achieve set goals in an entirely measurable environment.
Short list of social activities from within your site
for your brand
A grab bag of social activities outside your site
- Choose a personal account but make use of it as for your umbrella brand
- Watch Tom Mahon explain the difference between a blog and a site—it’s brilliant
- Influencer film clip found at the Billionaires Boy’s Club
- Influencers Film—with due respect
Alimentari Cocorino facebook Focaccia Gelato influencers IPA social Linda Yau long tail marketing Marylebone Modded Inc. Socializing in a crowded market space Twitter