No disappointment with deceptive wanted ad
by German car manufacturer
- Opel had 15 vacancies in sales to fill in Amsterdam. And only four percent of the sales staff are women.
- J. Walter Thompson publishes 2 identical print and online ads. One as Opel and one as a fictional company (Jade).
- Opel ad: 8 female, 76 male candidates.
- Fictional ad: 41 female, 15 male candidates.
The very attentive source text author Peter Hammer did not miss out on the graphic gimmick, which reveals Opel as the source of the fictional logo turned upside down.
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Amsterdam Female car sellers wanted J. Walter Thompson Opel recruitment ad