Campaign homepage display
Huge typo on homepage

“It’s not what we do, it’s what people do with what we do.”

Ideas that do was coined by Gareth Kay and I am excited to show you one such idea by the exclusive online dog food brand, Güd.

In partnership with the NGO “Clube dos Vira-Latas”, they launched “Rescue Dogz”. Created by J. Walter Thompson Brazil, the campaign takes advantage of the so common misspelling of pure-breed dogs names while searching on Google. Every time someone searches misspelling the name of the breed, “Rescue Dogz” names a mutt dog under that misspelled word and creates an ad offering the dog for free. By clicking on the ad, the person is led to the dog’s page in the campaign website (https://rescuedogz.us/), giving the pet a chance to be seen and adopted.

Every time someone searches on Google misspelling the name of the breed, “Rescue Dogz” names a puppy under that misspelled word and creates an ad offering the dog for free. By clicking on the ad, the person is led to the project’s page (buscadogues.com) and has the chance to adopt it.

With 2.3 Million searches per second, there will be plenty of misspelled pure breed dog names. Good for the abandoned mutt to be adopted.