Sneezing won't bring us apart, "we-they" thinking will.



Easy does it. Yes. A lovely campaign. Absolutely.

I argue, that this example even though European, likely demonstrates, how easy it would have been for the creators to “blend compassion to services”

To aim such campaign at solving the bigger problem.


Tissue to solve the issue.


How easy would it be to bring this lovely little campaign into the broader, more imminent context of the great divide, thereby raising attention and laying the path to solving our bigger problem, that of the “we-they” thinking outlined by Edward Boches here? Let’s not sneeze at the bigger issue. No campaigning if not for social good.

So do mandatory social media service save the world?