Automotive Youth Campaign
Gwendoline Christie ist Brienne of Tarth in der Serie Game of Thrones.

Move the slider above and get to see what the Rolls Royce video fails to convey.

It may not be all wrong to place your marketing bets on the unfailingly loyal and devoted1 Brienne of Tarth, from Game of Thrones to capture the next generation’s attention. After all both, Brienne of Tarth and Rolls Royce, make for quite an impression, both with their size and armored appearance and since both are a rarity to be seen either on tv or in the streets.

In many ways their attributes correspond to each other (visible robustness, a size bigger, always astonishing).

None of which is being conveyed in the video, which also makes it hard on the audience to recognize Gwendoline Christie as Brienne of Tarth from the hit series Game of Thrones.

The break with conventions will take its revenge with time and is long overdue

In sharp contrast to Rolls Royce’s exclusivity and toast to excellence, similar videos are to be seen everywhere. It reminds me of babyboomers trying to get under the skin of millennials while a whistle blows „don’t try and be me”.

Single-minded, abrupt and unapologetic. A rejection of rules, preconceptions, and expectation. Watch Gwendoline Christie rewrite the rules with Phantom.

  1. unfailingly loyal and devoted to people who show her kindness[]