Holidays ad

Stay playful

It’s cool that this advert is respectfully categorized as holiday ad (not Christmas ad), that it’s by Oreo and that it shows Oreo newb how to go about such an outstanding cookie.

With so many brands telling people what to do, it’s not cool for Oreo to follow such a widespread tendency. The imperative voice no longer works as expected. It no longer is of reliable good service when overused.