Commercial Advertising and enlightenment

Das typische amerikanische Familienbild hat sich entgegen unserer Wahrnehmung geändert.

The typical American family has changed against our perception.

With it’s ad, named ad of the day by German trade magazine Horizont, Hewlett-Packard relies on the magic of enlightenment and its relevance to you. An experiment illustrates how easily we are deceived by our ‘proven and tried’ conditional perception.