Helvetica is eating the world
It happens as it did with GAP, that followers can stop ‘helveticanisation’.
Calvin Kleins logo iteration from the early 1990’s. The current Version is all caps a bit thicker and designed by Raf Simons.
Burberry’s new word mark, by Ricardo Tisci and Peter Saville comes with the excuse that they only had 4 weeks of time. “It looks like it was done in Microsoft Word.” (David Griner).
American Apparel always was its own self-made intergraterd coummunications inherent. An intentional clash of clean , classic industrial design and often offensive adverts. DIY, sweatshop free, local employees. An American dream come true.
fashion brands Helveticanisation typography