Produkt Design

Heinz global brand makeover by JKR


One element of Heinz identity has struck to peoples memory worldwide: the shape of the label in the outer rim.

What joy – a happy play thoughout the entire product range opened up for JKR.


The shape of the label reduced to its outline unified the brand along its diverse product offerings.

“We know that iconic, distinctive assets are key to enhancing the effectiveness of your brand through all channels—whether that be paid, earned, or owned. Working with JKR, we have created a cohesive set of assets that will help align the Heinz brand across all markets, uniting everyone behind the brand purpose to help deliver growth long-term.”

Victoria Sjardin, Marketing VP/Intl. Zone

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