~ At the farm ~

Farmer explains mono culture plan. Farmer 2 excited: “The best plan ever!”. After a short pause: “But we could also plant some red ones.”

Haribo and London agency Quietstorm temporarily leave the campaign path (that of proving the brand’s claim with its ads 1) for the best idea ever (German market only):

light lesss.co learnings
  1. Proof of claim[]