NYC Transit Authority Graphics Standards Manual
The keyword for design
is composed of the words
What graphics designers strive for, reaches far beyond the extend of the New York subway system, into our time dominated by mobile devices and usability design. The rediscovery of not too simple simplicity is eating the world.
The 1970 NYC Transit Authority Graphics Standards Manual, by Unimark’s Massimo Vignelli and Bob Noorda, reissued as a full-size book.. Kickstarter helps Jesse Reed and Hamish Smyth get their project off the ground.
Bob Noorda Christopher Bonanos Graphics Standards Graphics standards in kindergarten clarity Hamish Smyth Jesse Reed Massimo Vignelli Michael Bierut mobile devices NYC Graphics Standards Manual Pentagram re-edition usability design Yale School of Art