Ads coping with World Cup Russia 2018

Vitalis concentrated power snack campaign by BBDO Germany (Düsseldorf).

Vitalis concentrated power snack campaign by BBDO Germany (Düsseldorf).

One ad knew how to cope with everyones attention on the world cup in an undeniably bitter sweet way

When nothing matters aside from soccer and nations around the world turn either into party hooligans or utterly depressed losers how do you do away with advertising?

German food brand Dr. Oetker and BBDO Düsseldorf know how to position their Vitalis concentrated power snacks so it would apply to losers and champions alike in a time of uncertain outcome and high emotions.