Sales promotion preferably includes branding

Field Notes Valentines heart made of give aways

Get a special Red Clic Pen free with every purchase on Valentines Day at Field Notes. Should their sales promotion fail Field Notes will still strengthen its brand and raise awarenes with the distribution and display of its heart shaped give aways. The qualitiy of the creative idea suggests the high qualtiy of Fild Notes products.

Even though the lack of quality of the cheap clip pens contradicts that of the brand but it’s forgiven. Even what a brand is pardonned for contributes to strengthening the brand.

Budet brands won’t succeed in such a branding scheme, but it won’t harm their sales promotion either. Budget brands draw bargain hunters delighted by anything at no charge.