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In movies June 7:



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Germany from above

Freddie Röckenhaus und Petra Höfer

Peter Thomson


Long live sacred Germany

Are trailers the new cinema?

Right now it occurs that everything is a generation conflict.

Generation old world versus generation new world.

Dated perception versus current perception.

If you are like me and consume yourself with marketing and communication matters, you will likely find it comfortable to do your trend spotting by scanning trailers and teasers, following a couple of your favorite bloggers, newspapers, magazines and tv.

A trailer which doesn’t tell much of a story and with no relevant drama, may still arouse your interest, when the camera produces astounding cinemascope impressions.

A soundtrack can ruin the impression especially when it falls prey to a only recently outdated fashion. It can kill the big idea, to demonstrate the beauty of the German landscape in giant panorama full screen mode in bird eye view.

As US citizen born and raised in Germany, I am longing for a big movie picture to be overwhelmed by and help my guest land get back in touch with its sacred source and find peace and comfort in its identity.

Alas, a trailer reminding me of somewhat shabby documentaries from elementary school, won’t get me to go see the movie and fails to invoke pride in the design nation’s movie productions.

We all long live in a world, in which trailers, provide enough information, so we can limit our choice of movies we wish to go see in the movies to a selected few.

TV series such as Grey’s Anatomy, Desperate Housewives, Criminal Intend or The Walking Dead suddenly have surpassed the quality of movies we used to go see at the movies.

A Cannes Film Festival for trailer is much welcome.