Proof of claim
Another most immediate, inherent, creative execution of Haribo‘s famous claim: “Kids and grown-ups love it so”.
Students and their professor are playing with food in an academic setting of their university’s library with excited, squeaky whispering voices. A library clerk checks up on the noise but instead of scolding she joins in and pretends to drink a gummi bear (the aforementioned food) The final exchange of words goes something like so:
He: “I can’t even read yet.”
She: “Me neither.”