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Photo Schoeffel. (Before ad was reimagined by author).

I’m out

I stay in

Outdoor brand Schoeffel rather than take part in the current wave of questionable empathy rallies, Schoeffel changed their claim from “I’m out” (Ogilvy Frankfurt) to “I stay in” including a temporary sales promotion.

Even with its „I’m out (play on outdoors) campaign, Schoeffel positioned itself against over-performance and efficiency thinking which defines not only our work but also our leisure time.

Ogilvy Frankfurt

With “I stay in” and no ready setup online store one aims to bring attention to since you can’t come to us – we’ll come to you with the hasty set-up option to order per E-Mail.