Müller Buttermilch Foto: Petra Hammerstein


garstiger Blick in die Flasche

A view into the bottleneck.




Butter milk consumers most certainly are relieved to now be able to carry the milk home in bottles and not longer in plastic cups. How often did the buttermilk spill through a cut of the top or the cup got squished altogether. For how long did German consumers have to wait for this recent design development in packaging design? One decade, two, three? A glimpse into the bottleneck demonstrates that this package design has not been thought through either. Is the packaging material environmentally compatible?