Noir
Everything for your barbecue
Everything for your barbecue
Founder Aaron Armah
Founder Aaron Armah

Added spice goes along with a choice of BBQ sauces.
Added spice goes along with a choice of BBQ sauces.

…und eine Probantin aus dem Spot von vornehmer Leichenbläse.
…and one actress from the video of dignified pale skin with blackened barbecue sausage (noir).

Bio certified barbecue charcoal, BBQ sauces and seasoning, proper packaging, fitting slab serif typography, short video and a clean website efficiently powered by Shopify, all with a fun logo featuring Rome’s insane emperor Nero who set Rome on fire as a backdrop to his singing a song. A rare conclusive, integrated communications sample by Nero’s owners, staff and help vom their Berlin agency.

From reading Nadja Ayoub’s article, I learn that the founders, Aaron Armah and Jakob Hemmers were denied support by Lion’s Den tv show hosts, the German version of Shark Tank. A curious, possibly wrong decision given the demand for BBQ charcoal during summer and such well thought out, conclusive offering with a world-class design.