©Lindsay Ballant Art Direktion für NYT Mag

NYT Mag special editon for health and fitness
an excerpt from Lindsay Ballant’s portfolio



Beautiful work from her art director’s portfolio. Lindsay Ballant helps me get the week going in a calm, collective manner in the face of political voltages. We have Lindsay to thank for a case study in campaign branding. It highlights the visual optics of these campaigns — how they portray each candidate (Bernie/Hillary), and, by extension, how they reflect the core perceptions and principles of each candidate.
Case Study in Campaign Branding