Uli Hoeness McDonald's Nürnberger

…only the sausage has two

Germany’s celebrated cook Alfons Schuhbeck and his buddy, the president of the winning soccer team FC Bayern, Uli Hoeneß, know that and expand both their brand’s reach with the continuation of collaborating with McDonald’s this winter.

The proximity of Nürnberger (flame broiled small sausages) and Hamburger (ground meat patty) offers ‘Hüttengaudi’ (cottage fun/cabin fever) way beyond der state’s geographic boundaries of Bavaria and Franc.

Franc and Bavaria together make up Bavaria, Germany’s largest and perhaps most popular of the 16 federal states, with an ongoing tendency to being independent from Germany.

Learn more from razorfish’s case study.