Every olympic logo rated by design legend Milton Glaser
Olympic logo design through the ages via Creative Market
Munich – Summer 1972
This graphic icon eliminates all the historical references of the Olympics, most notably the rings [when the icon is used alone, which it often was]. It is a powerful abstraction, but could be used for almost any event. Because it seems unfocused on expressing the Olympics it’s hard to relate its effectiveness.
Sapporo – Winter 1972
All the visual elements are put together in a clear and convincing layout. The stylized snowflake design adds distinction because it deviates from the other familiar elements of Olympic communications.
Berlin – Summer Olympics 1936
Strange and lacking focus. The Olympic rings become subordinated to the eagle and bell forms. The spirit of the Olympics is totally absent.
Rio – Summer 2016
A presentation that looks fresh and contemporary. The athletes joining hands at the top are executed in a way that works well with the other elements. It feels like something new.
Aiga Creative Market Emily Gosling Kevin Whipps Olmpig logo